Thursday, January 19, 2012

Search Engine Optimization

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords.

  • Create unique accurate page titles
Indicate page titles by using title tags.  A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document (1). Ideally, you should create a unique title for each page on your site. 

  •    Accurately describe the page's content
  •    Create unique title tags for each page  
  •    Use brief, but descriptive titles
  •    Use mostly text for navigation

  •    Create fresh unique content

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